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Zeeshan Bashir SEO Tools: The Exact Tools I Use, Free for You
Every tool on this page is highly personalised: it works from your business, your pages and your customers' words, not generic benchmarks. These are the same tools I use in my own client work, published free. The planning tools run entirely in your browser, so nothing you type is stored or sent anywhere.
New: for ecommerce teams
Ecommerce SEO Optimiser for product and category pages
Paste one product or category URL. In about a minute it checks the page for Google and for AI search together: whether search engines and AI bots can read it, whether the schema is valid, how fast it loads, and what Google’s Gemini actually searches when a shopper asks about it.
An SEO score and a GEO score, with the fixes that matter most listed first
A live check of the searches AI runs about your page, and whether your site is cited
Schema drafts built only from facts your page states, never guessed
Google PageSpeed fixes, plus PDF, email and share links for your report
Turn your competitors' observed traffic into a 3 year revenue forecast your CFO will actually sign. Top-down modeling: median competitor traffic, discounted for relevance, ramped quarterly, converted at intent-adjusted rates, valued at lifetime value, then stress tested by a 2,000 trial Monte Carlo simulation.
Direct vs content competitor buckets with automatic median and outlier detection
P10–P90 confidence band, probability of payback, and boardroom charts
Verdict written for the stakeholder you're convincing: CFO, founder, or growth lead
Full quarterly model table with CSV export for your deck
Stop writing articles for keywords and start writing them for people at a specific moment in their journey. Answer a few questions about your audience's pains, triggers, and doubts, paste your keyword list, and get a personalised Learn → Research → Buy → Use framework with every keyword sorted into place.
A journey framework written around your audience's actual words and worries
Automatic search intent classification for every keyword you paste
Quick win prioritisation from volume and difficulty data
Drafted working titles and a CSV plan you can hand straight to writers
Answer the question every finance team asks: when does content pay for itself? A 36 month cohort model where every batch of articles ramps and compounds on the last, showing your exact break even month, three year return, and the levers that move the number most.
Cohort based projection with honest, fully loaded cost per article
Break even month, ROI, and a paid ads equivalent value for your library
Conservative, expected, and aggressive scenarios to pressure test the plan
Ranked sensitivity levers plus a full 36 month CSV projection
Stop reporting numbers nobody is paid on. Tell it who you report to and what problem your pages solve, and it builds a 3 to 5 metric altitude scorecard tied to your boss's goals, draws your SEO metric tree, and flags the vanity metrics hiding in your current report.
Altitude scorecard with GA4 and Search Console build steps
SEO metric tree with component and influence links
Audit that sorts your current metrics into keep, driver, or park
Downloadable measurement plan CSV and printable report
Check any product or category page for Google and for AI search in one report. It reads the page the way crawlers and AI bots do, scores it for SEO and GEO, asks Google’s Gemini a real shopper question to see what it searches, and drafts the fixes from your page’s own facts.
SEO and GEO scores across 45+ checks, top fixes first
Live AI search check: Gemini’s searches and whether you’re cited
Schema validation and copy-ready drafts with no guessed values
Google PageSpeed fixes, plus PDF, email and share links
Free · Scores and top fixes without signup · Free account for the full reportOpen the Optimiser →
AI Search Tools
Free AI search tools: can ChatGPT, Claude and Perplexity read your site?
AI answers are built from text a crawler could read. If your prices, services or opening hours only appear after JavaScript runs, most AI crawlers never see them, and a competitor with the same facts in plain HTML gets cited instead.
69%of AI crawlers in searchVIU's dataset cannot execute JavaScript
0major AI crawlers rendered JavaScript in Vercel and MERJ's crawl data
10industries and 22 page types covered by the checker
AI visibility · Any business FreeStart here for you
Pick your industry and page type, enter a URL, and see the page the way GPTBot, ClaudeBot and PerplexityBot see it: raw HTML, no JavaScript. It checks the facts that page should carry, from prices, stock and specs on a product page to services, area, fees and contact details on a service page, and lists what to fix first.
Fetches as GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, CCBot or Googlebot
Firewall blocks, empty responses, robots.txt rules and response time
Schema checks, including price and stock that disagree with the page
A score, a verdict and a ranked fix list for your developers
They were built to run in sequence, because that is how I run real engagements. The growth model answers how big is the prize? The mapping tool turns it into an editorial plan. The ROI calculator answers can we afford to win it? The metrics selector makes sure you report progress in numbers your stakeholders are actually measured on. And for online stores, the ecommerce optimiser fixes the pages that actually take the money.
They are personal, not generic. Every tool starts from your business: your audience, your customers' frustrations, your real costs, your actual competitors, your actual pages. A template gives everyone the same answer; these give you yours.
They are honest. Medians instead of means, non-linear ramps instead of hockey sticks, fully loaded costs instead of flattering ones, confidence bands instead of single shiny numbers, and schema drafts that leave a blank rather than guess.
They are free, and private where they can be. The planning tools run entirely in your browser: nothing you enter is stored, tracked, or sent anywhere. The Ecommerce SEO Optimiser has to fetch and test your live page, so it runs on my server. You see your scores and top fixes without signing up, and a free account unlocks the full report and saves it, which you can download or delete at any time.
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None of these started life as marketing. Each one started as a spreadsheet I built at some unreasonable hour because a client needed a budget signed, a content plan defended, or a forecast that would survive a CFO. I still run every client engagement through this exact system. Publishing them free is the deal: you get the tools, and if they help you, you will remember who built them.
Zeeshan Bashir
SEO and Growth Strategist
Why I give these away
Tools are how I think. If a free tool saves you a week of spreadsheet wrestling, we both win: you get the output, and I get a reader who knows exactly what working with me looks like.
And if a tool ever falls short for your situation, tell me. The fastest way these get better is people emailing me real edge cases from real businesses.
Yes. No paywalls, no trials that expire, no "premium" version hiding the good parts. The planning tools need no signup at all. The Ecommerce SEO Optimiser shows your scores and top fixes without signing up; a free account, with Google or email, unlocks the full report and saves it.
Do you store or see the data I enter?
Not in the planning tools: they run entirely in your browser, and your competitor lists, costs, conversion rates, keywords and metrics never leave your device. The Ecommerce SEO Optimiser is different because it has to fetch and test a live page: it stores the reports you run in your account so you can come back to them, and you can download or delete them, or your whole account, at any time. The AI Crawler Checker fetches the page you enter once to test it and stores nothing.
Which tool should I start with?
Use the picker in the tools section, or follow the system order: the SEO Growth Model Calculator if you need budget, the Content Mapping Tool if you need to know what to publish, the Content ROI Calculator if you need a payback date, the SEO Metrics Selector if you need to report results your stakeholders trust, the Ecommerce SEO Optimiser if your product or category pages aren't ranking or showing up in AI answers, and the AI Crawler Checker if you want to know whether ChatGPT, Claude and Perplexity can read any page on your site.
Which tool checks my product and category pages?
The Ecommerce SEO Optimiser. Paste one product or category URL and it checks crawlability, schema, page speed and content for Google, plus GEO: whether AI assistants such as ChatGPT, Gemini and Google's AI Mode can read, quote and recommend the page. It works with Shopify, WooCommerce, Magento, BigCommerce and custom builds.
How do I check if ChatGPT can read my website?
Use the free AI Crawler Checker. Pick your industry and page type, enter a URL, and it fetches the page as GPTBot, ClaudeBot or PerplexityBot without running JavaScript. It shows whether your prices, services, stock and contact details are in the raw HTML, whether a firewall or robots.txt blocks the bot, and what to fix first.
What does "highly personalised" actually mean?
Each tool works from your situation before it calculates anything: who your audience is, what a conversion is worth to you, who your real competitors are, which stakeholder you need to convince, or which page you want to fix. The outputs come from your answers and your pages, so two businesses using the same tool get genuinely different results.
Can I request a new tool or report a problem?
Please do. Email me@zeeshanbashir.com with what you're trying to solve. Several improvements to these tools came directly from people describing real edge cases.
The tools automate the frameworks; these show where the frameworks come from: pain point SEO, content briefs in the AI era, user psychology in search, plus my reading list and tech stack.
Email me at me@zeeshanbashir.com. Whether it's a question about your numbers, a bug, or an idea for the next tool, I read and answer every message myself.
Spent three weeks comparing finance deals and every single site buried the actual monthly cost behind a form. I gave up and bought from the one that just told me.
r/CarTalkUK, last Tuesday
That was my thinking. This is where it comes from.
Every Tuesday: five things buyers in your sector actually complained about last week, pulled from Reddit, review sites and forums. Each one with what they really meant, and the content angle it opens up.
