Zeeshan Bashir — SEO AND Growth Consultant, Data-Led
I specialise in SEO-led growth, helping automotive and ecommerce brands build sustainable demand through search, strategy, and intelligent digital systems. My work focuses on increasing visibility, attracting high-intent users, and improving conversion across the entire customer journey, from discovery to revenue.
I'm an SEO-led growth strategist.
Translation: I use search to grow businesses. Not just rankings. Not just traffic. Revenue you can see in the P&L.
If your feed keeps showing you "growth marketers" who can't define what they actually grow, or "SEO experts" who only talk about keyword volume, that's the confusion I exist to resolve. SEO is my craft. Growth is the outcome.
SEO is what I do. Growth is what it produces. The two aren't separate disciplines on my desk. They're the same job, done properly.
What people I've worked with say.
A few words from former managers, colleagues, and clients across the brands I've supported.
I had the pleasure of working with Zeeshan, and I can honestly say he's one of the most talented SEO professionals I've met. He brought a level of knowledge, clarity, and analytical thinking that had a real impact on our company. What stood out to me most was how he could take very technical SEO concepts and explain them in a way that was simple and easy to understand. His data led approach meant every decision was backed by insight, and he consistently delivered excellent results. Beyond his skills, Zeeshan brought a calm, thoughtful presence to the team.
Talk it through with me, free for 30 minutes.
Book a free consultation and I'll look at your site before we speak. You'll leave with at least three things you can act on, whether we work together or not.
Four pillars. One compounding outcome.
Every engagement I run sits on these four pillars. They're the difference between traffic that flatlines and revenue that compounds.
Find the UVP first.
Before keywords or audits, I figure out what genuinely makes your brand different. That's the foundation for every tactic that follows.
SEO out of the silo.
Search connected to paid spend, sales, CRM, and aftersales. Mapped to revenue, not vanity metrics buried in a dashboard.
Build category authority.
Modern search ranks topical authority, not isolated phrases. Content clusters that own the entities your buyers care about.
Capture the full journey.
Research, comparison, purchase, retention. Every stage has search demand. Most brands only build for one of them.
Compounding Organic Revenue
Speaking and workshops
Hands-on workshops and talks on SEO, AI search and growth.
AI Marketing Workshop: Creating Efficient Marketing Workflows
New dates are on the way
My last session has finished. Upcoming workshops and talks are added to the speaking page as soon as they are confirmed.
View the speaking page →The tools I run every engagement on. Free.
The planning tools build the business case. The page tools fix what Google and AI search see.
SEO Growth Model Calculator
Turns competitor traffic into a three-year revenue forecast, with the odds your budget pays back.
Content Mapping Tool
Sorts your keywords into a Learn, Research, Buy, Use plan, in your audience's own words.
Content ROI Calculator
A 36-month model that shows your break-even month and three-year return on content.
SEO Metrics Selector
Swaps vanity metrics for a 3 to 5 metric scorecard your boss is measured on.
Ecommerce SEO Optimiser
Checks any product or category page for Google and AI search, in one report.
- SEO and GEO scores, top fixes first
- Schema drafted from your page's own facts
- PageSpeed fixes, with PDF, email and share links
AI Crawler Checker
Shows whether ChatGPT, Claude and Perplexity can read your page's prices, services and contact details without JavaScript.
- Checks set by your industry and page type
- Firewall, robots.txt and empty-page tests
- A score and a ranked fix list
Human-led SEO, not keyword-led SEO.
Most SEO starts with a keyword tool. I start with the buyer: real questions from Reddit, reviews and sales calls.
Content built on real questions, not autocomplete.
Latest articles
ResearchCategory Page Optimisation for UK Car Dealers: 221-Page Study
Category pages are where a car dealer’s organic search is won or lost. The brand page and the model page, “New Kia” and…
Pain Point SEOPain Point SEO Tools in 2026: Where They Fall Short
Where pain point software stands in 2026, why most of it serves product teams rather than SEOs, and the blueprint for…
Digital MarketingUK Car Dealer Content Strategy: Attributes Beat Authority
If you own a car dealership or run marketing for one, read this. There are key points here you can apply to your SEO…
ResearchCar Dealer SEO Budget: Why National Campaigns Waste It [Study]
An agency sits across the table from you. The deck is good. Somewhere around slide six a chart appears with your logo…
ResearchCan Independent UK Car Dealers Get Cited in AI Search?
I ran 69 used car buying questions through ChatGPT and Perplexity, logged every source the two systems retrieved and…
AI handles the grunt work. I handle the thinking.
AI hasn't replaced SEO. It's replaced the parts of SEO no one was actually good at anyway. Pattern matching across 50,000 keyword rows. Summarising 200 product reviews. Clustering search terms by intent at 3am.
I'm not a "prompt engineer." I build production AI workflows for SEO using Claude, n8n, and a stack of APIs. But I treat AI the way every senior practitioner does: as a force multiplier, not a replacement.
Automate the analysis and the grunt work. Keep human hands on the wheel for everything that matters. Every AI output goes through review before it ships.
What AI handles for me
- Pain point extraction at scale from Reddit threads, product reviews, and sales call transcripts
- Keyword clustering and search intent detection across thousands of terms
- Technical audit triage (raw Screaming Frog data prioritised by revenue impact, not crawl error count)
- Internal link opportunity mapping across the full site
- Competitor content gap analysis
- GSC and GA4 anomaly detection with weekly priority alerts
- First draft content briefs built from real buyer questions
- Reporting dashboards tied to commercial KPIs, not vanity metrics
What I never automate
- Strategy and positioning decisions
- Final content angle, voice, and editing
- Brand voice and tone calibration
- Outreach relationships, timing, and follow up
- Final approval on anything that ships to the live site
- Stakeholder communication and executive reporting
- The judgement call on what not to do
- Anything that touches the customer directly
Marketing is science and creativity, in equal parts.
Seven years ago I started a blog out of curiosity. It quickly became an obsession with how people search, behave, and decide online.
Understanding customers is science. Guiding them toward confident decisions is creativity. SEO done well sits at the intersection of both. That's the work I stayed for.
and growth
across sectors
growth delivered
UK focused
Three sectors. One framework.
Each of these industries has long buying journeys, high competition, and customers who research carefully before they spend. That's where my approach pays the most.
Automotive SEO
For UK dealership groups, car finance specialists, and independent forecourts losing buyers to AutoTrader and the dealer two postcodes over.
See the approach →Ecommerce SEO
For UK DTC brands, Shopify stores, and niche retailers tired of climbing paid CAC and retainers that report on rankings, not revenue.
See the approach →FMCG SEO
For UK consumer brands watching Amazon, Tesco, and Boots outrank their own brand sites for their own product searches.
See the approach →Resources I share openly.
The reading list, toolkit, and software I've built. No lead magnet, no email gate. Just useful.
Let's talk about your organic growth.
If you're a UK brand looking for SEO that actually moves revenue, the first call is free. You'll leave with at least three things you can act on whether we work together or not.
BOOK A FREE CONSULTATION 30 MINUTE CALL · NO SALES PITCH · NO OBLIGATION
About Me ...
7 years helping businesses turn search into revenue. I've grown organic traffic, doubled ecommerce revenue, and worked with 15+ brands across automotive and retail.
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Quick Contact ...
E-mail:
me@zeeshanbashir.com
Phone:
+447384500964
© 2026 Zeeshan Bashir · WAQZEE GROUP LTD, trading as Waqzee Digital · Registered in England and Wales, company number 15836895 · Registered office: 3 Appleton Gate, Newark, NG24 1JR