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Zeeshan Bashir SEO Tools: The Exact Tools I Use, Free for You
Every tool on this page is highly personalised: it interviews you about your business first, then builds its output around your audience, your numbers, and your customers' words, not generic benchmarks. These are the same tools I use in my own client work, published free because they deliver real value and gating them behind an email form would insult yours. Everything runs in your browser; nothing you type is stored or sent anywhere. Questions, feedback, or a tool you wish existed? Email me at me@zeeshanbashir.com. I hope they deliver as much value for you as they do for me.
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None of these started life as marketing. Each one started as a spreadsheet I built at some unreasonable hour because a client needed a budget signed, a content plan defended, or a forecast that would survive a CFO. I still run every client engagement through this exact system. Publishing them free, with no signup and no gates, is the deal: you get the tools, and if they help you, you will remember who built them. If you have a question about your results, or an idea for a tool that should exist, email me. I read every message.
Zeeshan Bashir
SEO and Growth Strategist · me@zeeshanbashir.com
Not sure where to start? Tell me where you're stuck.
One tap. I'll point you to the right tool, the way I would on a call.
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Step 1 · Size the prize Start here for you
SEO Growth Model Calculator
Turn your competitors' observed traffic into a 3 year revenue forecast your CFO will actually sign. Top-down modeling: median competitor traffic, discounted for relevance, ramped quarterly, converted at intent-adjusted rates, valued at lifetime value, then stress tested by a 2,000 trial Monte Carlo simulation.
- Direct vs content competitor buckets with automatic median and outlier detection
- P10–P90 confidence band, probability of payback, and boardroom charts
- Verdict written for the stakeholder you're convincing: CFO, founder, or growth lead
- Full quarterly model table with CSV export for your deck
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Step 2 · Plan the content Start here for you
Free Content Mapping Tool
Stop writing articles for keywords and start writing them for people at a specific moment in their journey. Answer a few questions about your audience's pains, triggers, and doubts, paste your keyword list, and get a personalised Learn → Research → Buy → Use framework with every keyword sorted into place.
- A journey framework written around your audience's actual words and worries
- Automatic search intent classification for every keyword you paste
- Quick win prioritisation from volume and difficulty data
- Drafted working titles and a CSV plan you can hand straight to writers
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Step 3 · Prove the economics Start here for you
Free Content ROI Calculator
Answer the question every finance team asks: when does content pay for itself? A 36 month cohort model where every batch of articles ramps and compounds on the last, showing your exact break even month, three year return, and the levers that move the number most.
- Cohort based projection with honest, fully loaded cost per article
- Break even month, ROI, and a paid ads equivalent value for your library
- Conservative, expected, and aggressive scenarios to pressure test the plan
- Ranked sensitivity levers plus a full 36 month CSV projection
The System
Three tools, one business case nobody can dismantle
Each tool stands alone, but they were built to run in sequence, because that is how I run real engagements. The growth model answers the executive question (how big is the prize and when does it arrive?), the mapping tool turns the prize into an editorial plan where every article has a job, and the ROI calculator proves the production economics (can we afford to win it?). When the top-down forecast and the bottom-up economics agree, the budget conversation is already over.
Forecast
Size it from competitor reality
Anchor the opportunity to traffic your competitors already earn: observed evidence, not keyword speculation, presented as a probability range that survives scrutiny.
Plan
Map every keyword to a journey stage
Sort the keywords that capture that traffic into Learn, Research, Buy, and Use, so every article speaks to a real person at a real moment, not just a search volume.
Prove
Model the payback per article
Run the plan through honest production costs and realistic traffic ramps to get the break even month and return multiple that make the whole case defensible.
The Promise
What makes these tools different
They are personal, not generic. Every tool starts by asking about your business: your audience, your customers' frustrations, your real costs, your actual competitors. The output is written back in your language, with your numbers, for your stakeholders. A template gives everyone the same answer; these give you yours.
They are honest. Medians instead of means, non-linear ramps instead of hockey sticks, fully loaded costs instead of flattering ones, confidence bands instead of single shiny numbers. The math is the same math I defend in front of finance teams, so it is built to survive the hardest question in the room.
They are private and genuinely free. Everything runs entirely in your browser. Nothing you enter is stored, tracked, or sent anywhere, and there is no email gate between you and the results. Free means free.
Why I give these away
Tools are how I think. Turning my process into something you can run yourself costs me nothing and proves more about how I work than any sales page could. If a free tool saves you a week of spreadsheet wrestling, we both win: you get the output, and I get a reader who knows exactly what working with me looks like.
And if a tool ever falls short for your situation, tell me. The fastest way these get better is people emailing me real edge cases from real businesses.
Questions · Feedback · Tool Requests
Stuck on your results, or wish a tool existed?
Email me at me@zeeshanbashir.com. Whether it's a question about your numbers, a bug, or an idea for the next tool, I read and answer every message myself.
FAQ
Quick answers before you dive in
Are these SEO tools really free?
Yes, completely. No signup, no email gate, no trial that expires, no "premium" version hiding the good parts. Every tool, every feature, every CSV export is free of cost. The only thing I ask is that if one helps you, you remember where you found it.
Do you store or see the data I enter?
No. Every tool runs entirely in your browser using JavaScript. Your competitor lists, costs, conversion rates, and keywords never leave your device, are never stored, and are never sent to me or anyone else. Close the tab and it's gone.
Which tool should I start with?
Use the picker at the top of this page, or follow the system order: start with the SEO Growth Model Calculator if you need budget or buy-in, the Content Mapping Tool if you need to know what to publish, and the Content ROI Calculator if you need to defend content spend with a payback date.
What does "highly personalised" actually mean?
Each tool interviews you before it calculates anything: who your audience is, what a conversion is worth to you, who your real competitors are, which stakeholder you need to convince. The outputs, frameworks, verdicts, and even the chart annotations are then generated from your answers, so two businesses using the same tool get genuinely different results.
Can I request a new tool or report a problem?
Please do. Email me@zeeshanbashir.com with what you're trying to solve. Several improvements to these tools came directly from people describing real edge cases from their businesses.
Keep Learning
Beyond the tools: the thinking behind them
The tools automate the frameworks; these show you where the frameworks come from. On the blog I write the full playbooks, pain point SEO, content briefs in the AI era, user psychology in search, in the same plain, no-fluff style as the tools. And if you want to build the same foundations I did, my reading list and tech stack are open too.
Want me to run this whole system on your business with you, using your real data?