What I'm reading and why it matters

The foundation of everything I apply in CRO and content strategy. If you want to understand why people make the decisions they make online, this is where you start. It's not a marketing book, that's exactly why every marketer needs to read it.

SEO is moving faster than almost any other discipline right now. This covers where it's heading and what's actually changing. In a field this competitive, being uninformed is a disadvantage you simply can't afford.

Name me a better book on customer journeys, I'll wait. The most thorough theoretical book on how customers move through experiences. A must-have for every marketer, regardless of discipline.

A genuine gem. It breaks down the difference between AI and human psychology, how to avoid being deceived by AI systems, and how to keep your human edge in all of this. If you want to stay dominant rather than just survive the AI shift, read this.

If you want to understand AI beyond the hype, Melanie Mitchell gives you a grounded and honest picture of what it actually is and where its limits are. Essential for anyone whose work is being reshaped by it right now.

The growth marketing book I keep coming back to. Nineteen traction channels, a clear framework for testing them, and an honest look at how businesses find what actually works. If you are in growth, this belongs on your shelf.

Most brands write about themselves and wonder why nobody listens. This book teaches you to make the customer the centre of the story. It changed how I approach every headline, every brief, and every piece of content. One of the most practically useful books on marketing messaging I've read.