SEO Results · Proven UK Track Record
Real organic growth, for real UK businesses. Here's the work.
If you're a hiring manager, founder, or marketing lead checking whether I'm the right SEO consultant for your business, this page is for you. Below is a snapshot of the brands I've grown through organic search, the sectors I've worked across, and the type of results I deliver. I work with UK ecommerce, automotive, B2B, and consultancy brands who need search to start pulling its weight as a revenue channel, not just sitting in a marketing report nobody reads.
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30 minute call. No sales pitch.
Just an honest look at your organic opportunity.
Just an honest look at your organic opportunity.
6+ years in house and agency SEO
15+ UK brands grown organically
Multi sector ecommerce, automotive, B2B, consultancy
Client work
Brands I've grown through organic search.
A cross section of the UK businesses I've worked with over the past seven years. Each engagement was different , some in house, some consultancy, some part of larger agency teams , but the common thread is measurable organic growth tied to commercial outcomes, not vanity rankings.
Motorfinity Group
Automotive · Key Worker Discounts
Led SEO and growth over two and a half years in a competitive UK automotive niche. Grew organic monthly traffic from 8k to 33k sessions, lifted organic share of lead acquisition from 25% to 55%, and increased site wide conversion rate from 1.3% to 3%. Built n8n automation workflows connecting the GSC API with competitor data to surface ranking gaps at scale, and designed a pain point led GTM by mining Reddit and other public communities for real audience language and decision triggers.
+313%
Organic monthly sessions
8k → 33k over 2.5 years
8k → 33k over 2.5 years
Choose My Car
Automotive · Car Finance
Led SEO discovery and algorithm penalty recovery after Google core update losses, restoring lost organic traffic across multiple thematic clusters. Moved "bad credit car finance" , a leading commercial term in one of the UK's most competitive paid search categories , from position 10 to position 1 through pain point analysis, entity matching, and intent aligned content architecture.
#10 → #1
"bad credit car finance"
commercial term recovery
commercial term recovery
Sweetiz UK
Ecommerce, confectionery
Ecommerce SEO audit covering technical health, category architecture, product page optimisation, and content gaps. The audit informed a focused six month execution roadmap that regained page 1 rankings for various competitive commercial terms after earlier visibility losses.
Page 1
In 6 months, across multiple
competitive commercial terms
competitive commercial terms
Worcester Executive Cars
Chauffeur · Local SGM
Local SEO and service area strategy across the West Midlands. Built location pages that actually converted, optimised the Google Business Profile, and structured service pages around real buyer intent , airport transfers, executive travel, weddings, and corporate accounts.
Top 3
Local pack rankings for
chauffeur service searches
chauffeur service searches
Deliver Electricals
Deliver Electricals
Ecommerce · Electrical Retail
Category page architecture, product page optimisation at scale, and technical SEO for a large catalogue ecommerce store competing against household name retailers. Focus on long tail buying intent the bigger players were too generic to capture.
+95%
Organic revenue growth
across product categories
across product categories
The Original Biltong Company
Ecommerce · Specialty Food
Positioned the brand as the authority voice in a UK niche food category. Built content around heritage, sourcing, and product education , turning specialty knowledge into rankings that converted directly to ecommerce orders without paid spend.
+140%
Organic ecommerce
orders year on year
orders year on year
ARO Pumps
ARO Pumps
B2B · Industrial Equipment
Technical B2B SEO for industrial diaphragm pumps. Built application led content (chemical transfer, food processing, mining) and specification led product pages that match how engineers actually search , by problem, fluid type, and flow rate, not brand name.
+210%
Qualified B2B enquiries
from organic search
from organic search
Strategi Solutions Group
Consultancy · Business Strategy
Delivered a full SEO audit for the consultancy, covering technical health, site architecture, content gaps, and entity positioning. Output was a prioritised roadmap the internal team could action , flagging the highest impact fixes first and the architectural work that would compound over time.
SEO Audit
Technical, content &
architecture review
architecture review
Innov8 HR
Consultancy · HR Services
Built a complete digital marketing strategy covering SEO, content positioning, and lead generation for an HR consultancy serving UK SMEs. Mapped service lines to regulatory pain points small business owners actually search for , employment law, contracts, disciplinary, redundancy , and structured the channel mix to capture intent at the moment a real HR problem hits.
Strategy
SEO + digital marketing
roadmap for SME audience
roadmap for SME audience
Want to see what I'd do for your business?
A free 30 minute walkthrough of where your organic opportunity sits. No commitment, no sales script.
Ranking for "NHS car discount" , a category dominated by national brands.
One example from the Motorfinity work. The keyword sits in a category where the competition includes long established dealers and finance comparison sites with decades of domain authority. The strategy wasn't to outspend them , it was to be more specific, more useful, and more clearly the right answer to the search query.
Live Google SERP , ranking achieved through content strategy and entity positioning, not link spam.
The competitive moat
How I beat competitors with bigger budgets and stronger domain authority.
Every business I work with is up against someone bigger. More backlinks, older domain, deeper pockets, larger team. None of that matters if you're not the most distinctive, most specific, most genuinely useful answer to the search query. That's the brief. Build a result that Google's ranking systems can confidently surface because it's clearly the best one available.
01 · POSITIONING
Find the USP the competition can't copy.
Big brands win on scale. You win on specificity. I work out what genuinely differentiates your business , audience focus, regional edge, category specialism, service depth, founder story , and build the SEO architecture around that unique value, not against the giants on their own ground.
02 · INTENT
Own the intent layer the big players skip.
Large competitors chase head terms because their boards demand it. They leave the actual buying intent searches , long tail comparisons, regional modifiers, problem specific queries , wide open. That's where the conversions sit, and that's where we go.
03 · ENTITIES
Build topical authority, not just backlinks.
Modern search ranks entities and topical depth, not just link metrics. A focused brand that covers a niche end to end can outrank a generalist with five times the backlinks. I build the entity architecture that signals genuine category authority.
04 · RELEVANCE
Be the obviously best answer to the query.
Google's ranking systems and AI overviews are trying to surface the result that most directly answers the searcher's question. I engineer pages that are unmistakably that answer , better structured, more specific, more genuinely useful , so the ranking becomes the natural consequence.
My approach
What makes these results stick.
A ranking that doesn't drive revenue is a vanity metric. A traffic spike that doesn't compound is a stunt. The work below is how I make organic growth durable, not just photogenic in a report.
01 · COMMERCIAL
SEO mapped to revenue, not impressions.
Every engagement starts with mapping search visibility to the commercial metrics that actually matter , revenue, CAC, AOV, qualified leads, sales pipeline value. If a tactic doesn't move one of those, it doesn't get prioritised.
02 · TECHNICAL
Foundations first, growth tactics second.
Indexation, crawl budget, faceted navigation, Core Web Vitals, schema, internal linking. The boring foundations that compound. No content strategy survives a site Google can't properly crawl or render.
03 · CONTENT
Buyer intent content, not blog filler.
Buying guides, comparison content, problem led articles, category authority pieces. Content built from real buyer questions , Reddit threads, reviews, sales call transcripts , not keyword research tools spitting out generic topics.
04 · REPORTING
Dashboards your CFO will actually read.
Reporting tied to organic revenue, assisted conversions, and CAC reduction , not 80 page rankings PDFs. The board needs to see SEO as a P&L line, and I build the reporting that gets it taken seriously.
Sectors covered
Where my work has compounded best.
I'm sector agnostic in skill but selective in fit. The work has compounded hardest in categories where buyer journeys are research heavy, audiences are specific, and the brand has a real point of view it isn't fully expressing online yet. If you sit in one of these areas, the playbook usually transfers cleanly.
By the numbers
Results across the portfolio.
15+
UK brands grown
through organic search
through organic search
325%
Peak organic growth
delivered for a single client
delivered for a single client
8
Sectors from automotive
to B2B industrial
to B2B industrial
6yrs
Hands on SEO across
in house and consultancy
in house and consultancy
Hiring or scoping? Let's talk.
If you're recruiting for an in house SEO role, scoping a consultancy engagement, or just want a second opinion on what your organic channel could be doing, I'm easy to reach. First call is free and you'll leave with three things you can act on , whether we end up working together or not.
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